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ADSS Review

Published by Usman Ahmed, MBA (Researcher)

Reviewed by Bowen Khong, ACCA

ADSS started its brokerage operations in 2011, and it has since then provided consistent services to its clients from all over the world. This article reviews some of the features that the broker has to offer. It mentions its vital areas and its weaknesses. These qualities would help you know what to expect when you open an account at the ADSS broker.

Overview  

ADSS was founded in 2011 to create global services and deliver the highest quality products and services. It has invested significantly into proprietary multi-asset trading technology, which enabled its access to liquidity and instruments to meet such a goal.[1]

ADSS is an international financial service company that provides retail, private and institutional services with quality investment opportunities. The broker is owned and based in Abu Dhabi and also has offices in London and Hong Kong. Its market experts offer wealth and assets management, capital, and trading services from all the mentioned locations.

The brokerage firm is regulated by the Central Bank of the United Arab Emirates under Central Bank Resolution Number 164/8/1994 and Resolution Number 126/5/1995. It is also regulated by the Hong Kong Securities and future commission holding type one, two, and three licenses.

The Financial Conduct Authority of the UK also authorizes and regulates the broker.

ADSS provides a wide range of instruments for retail and institutional traders to trade-in. The tools include indices, currencies, commodities, and bitcoin. All these instruments are traded through its easy-to-use Mt4 platform available on desktop and mobile devices.

ProsCons
Strongly regulated 
Strong research tools 
Accepts expert advisor 

It does not offer a competitive
spread for retail traders.
 

Who is ADSS for?

I believe that the broker fits long-term swing traders more than scalpers in the retail category because of its spreads. The charting tools and platform make the broker a good choice for knowledgeable traders. 

It accepts expert advisors, which helps one to make hands-off trading. All levels of traders can also use the expert advisor to automate their trading strategies.

Institutional investors can also trade with ADSS as it has a particular program, which takes care of them. 

Rating: 3.75/5

Is ADSS Safe?

ADSS has been operating for ten years, and it has provided a track record of reliable services over time. Some trusted regulators regulate it. The regulators are mentioned below.  

ADS Securities LLC. is licensed by the Central Bank of the United Arab Emirates (UAE) under Central Bank Resolution Number 164/8/1994 and Resolution Number 126/5/1995.[2]

It is licensed to provide investment services and act as a financial and monetary intermediary in the conduct of brokerage business for the sale and purchase of currencies. It also serves as an intermediary in money management transactions and provides investment and management services. These investment and management services include assets management services and discretionary portfolio management services. 

ADS Securities Hong Kong Limited is regulated in Hong Kong by the Hong Kong Securities and Futures Commission. It holds type 1, type 2, and type 3 licenses. These licenses allow it to trade leveraged FX, securities, and futures contracts.

ADS Securities London Limited is authorized and regulated by the Financial Conduct Authority (FCA) in the United Kingdom with the license number 577453. The branch of the company provides FX trading services across the eurozone under the FCA’s Passporting program.

ADSS is regulated by two tier-1 regulators and one Tier-1 regulator. It is safe to trade with the broker as it is unlikely to perform any fraudulent activity against you.

Rating: 4.5/5

Year founded:2011
Publicly traded: No
Licenses: FCA, 
Backlist: No

Offering of Investments

Indices: You can trade indices, enabling you to speculate on the performance of the market benchmarks. The broker provides 16 indices with leverage that is up to 500:1. The indices include UK100, German30, US30, US Tech 100, Eurostoxx, and more.

Currencies: you have access to varieties of currency pairs ranging from major, minor and exotic pairs. The platform also accommodates different trading strategies, including short and long-term.

Commodities: they include energies like crude oil, heating oil, and natural gas—metals like gold, silver, and copper, agriculture, and sorts.

Cryptocurrencies: they are available in CFDs only – you cannot buy the underlying asset. The cryptocurrencies to trade include bitcoin, ethereum, ripple, bitcoin, bitcoin cash, all quoted against the USD.

Rating: 4/5

Forex: Spot TradingYes
Currency Pairs (Total Forex pairs)65+
Social Trading / Copy-TradingYes
CFDs instrumentsforex, indices, crypto, commodities 

Commissions & Fees

It is pretty cheap to trade with ADS securities. It does not charge account fees; it doesn’t charge deposit or withdrawal fees, it also does not charge an inactivity fee. The overall pricing is transparent, and there are no hidden fees.

Its average spread for EUR/USD is between 1.6 to 2.2 pips. The spreads size varies according to your account size. This broker makes money from spreads instead of charging commissions. It offers variable spreads.

The classic account requires a minimum balance of $100, and in my view, this is quite affordable for many traders. It has more spread than the elite account type. The Elite account offers the firm’s most competitive pricing but requires a $200,000 deposit or more than $500 million trading volume every month. 

The broker charges overnight swap positions when positions are held for longer than a trading day. 

Even though the general pricing is okay, the spread is not competitive, and it is higher than the industry’s average provision. The elite account provides better pricing in terms of spreads, but it is evident that the elite account is not for a retail trader as a minimum of $200,000 deposit is too much.

Rating: 3/5

Minimum Initial Deposit$100
Average Spread EUR/USD – Standard1.6
All-in Cost EUR/USD – Active1.6
Minimum withdrawal 

Platforms & Tools 

MetaTrader 4: offers a unique combination of superior execution and charting tools. Clients can get a wide range of trading tools on mobile and desktop versions. These tools will help. You trade what you want when you want. With The advanced charting tools, you can place trades and analyze them technically at the same time. You can tailor and also load preset templates that show your personal preferences. 

Institutional platform: It seeks to provide the ultimate trading experience for institutional clients. It offers sophisticated  OTC products that deliver a wide range of trading options. Through its provision for institutional clients, it provides services to more than 400 institutional clients globally. These clients include retail brokers, banks, hedge funds managers, and assets managers.

Expert Advisor: The MetaTrader 4 helps traders implement expert advisors, allowing automatic trading using the MQL4 language. You can attach an EA to the MT4 platform and leave it to trade for you. 

Demo account: it also has a demo account where you can learn and practice trading strategies. It offers professional features as in the live account.

Virtual Trading (Demo)Yes
Proprietary PlatformYes
Desktop Platform (Windows)Yes
Web PlatformYes
MetaTrader 4 (MT4)Yes
MetaTrader 5 (MT5)No
Charting – Indicators / Studies (Total)51
Charting – Drawing Tools (Total)31
Charting – Trade From ChartYes
Order Type – Trailing StopYes

Research

The broker provides valuable support to its clients in different areas of socialist research, making traders carry out an advanced trading analysis.

Market briefings: This gives access to regular market updates that cover key events, reports, economic data, and expectations. It provides trading news and also supports it with analysis. 

Market watch: it provides the view of different concerning different market events. These views could help shape the way traders perceive the market and know what factors directly affect the market. 

The market connects: it usually shows the information on things to expect for the week ahead. It reports the past happenings for such events or assets and shows what to expect in the future.

Economic calendar: this would make you stay on top of the market by viewing economic events to help you make informed decisions. With the economic calendar, you would get information on events that will affect the price of currencies, stocks, and other available assets.

Analysts’ Pick: with this, you can take a deep dive into upcoming global events. The research team releases reports covering critical central bank meetings, elections, and other critical economic events.

Earnings Calendar: With this, you can view upcoming dates when publicly traded corporations are set to release their quarterly earnings report. The calendar usually includes their symbol, company name, earnings per share, previous and forecasted results, significant level, and the period end.

Autochartist: It works hard to keep track of price changes in the markets and discover new trading opportunities. With autochartist, you have the information you need to stay on top of the latest market movements. 

The research tools provided are solid and beneficial for all levels of traders. It also covers different areas of trading. For this reason, I will rate the broker high in this session.

Rating: 4.5/5

Education 

Educational ebooks: ADSS provides educational ebooks for traders who are interested in reading to get knowledge. 

Frequently asked questions: With the understanding that trading could be tricky, the broker has put together guides to several questions you may have along your trading journey. The FAQs consist of information about ADSS and also have trading basics. 

Trading webinars: The range of trading webinars provided are tailored to suit traders of all levels of expertise. Trading experts answer the questions of traders. The site also contains a calendar that shows upcoming webinars information and dates.

Financial glossary: This is to help traders (especially beginners) to understand essential trading technologies. It is arranged alphabetically, making it easy to find the needed word.

Video library: This contains a 10-part video course from ADSS. It is structured to help traders grow from being beginners to expert traders. 

In my view, that video library is an ambitious move by the broker. The broker tries to groom traders and make them understand trading in just ten videos. That will indeed not happen. The videos are good at preparing a trader to know what trading is about, but he would need more information to become confident and good with his skills.

The educational guides generally give what it takes for a trader to get active in trading. The ebooks are relevant, and other tools could also be helpful (especially for beginners). Expert traders might not find the information new, but it could be a means of refreshing knowledge.

Rating: 4/5

Mobile Trading 

The ADSS MT4 platform is available for on-the-go trading through mobile phones. It is available on iPhone, Android devices, and tablets. You can trade on the go and place trades 24/5. With mobile trading, you can place pending orders, stops, and limits and view real-time charts anytime and anywhere.

Rating: 4/5

Mobile devices apple, android.
Featuresallow making trade, watchlist, charting, alert, etc.

Final Thoughts

There is no doubt that the broker has provisions for both retail and institutional traders, even though it is more tilted towards satisfying the institutional traders at some point (just like its provision of spreads).

It is safe to trade with the broker because it is strongly regulated and provides consistent, reliable services over time.

It provides MT4, which is helpful for both beginners and active traders, and also provides a wide variety of trading instruments, making it attractive for traders of all types.

With all that has been mentioned, it is worth checking out the broker’s services. To check the services out, kindly click here.

Overall rating: 3.9/5

Usman Ahmed, MBA (Researcher)
Usman Ahmed, MBA (Researcher)
Usman Ahmed is a currency trader and financial market analyst with more than 7 years of active trading experience. Besides holding a Masters degree in Business Administration, he has worked for some of the most renewed companies in the forex industry including FXCM, IQOption, MetaQuotes, Alpari, FXStreet, DailyFX and several others. Usman possesses strong technical analytical skills and is famous for his very own, informative and entertaining, writing style. He believes in naked chart trading analysis that is commonly known as price action trading. He follows global financial news and macro-economic events very closely.
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